Becoming A Business Owner: Entrepreneurship 101

Becoming A Business Owner: Entrepreneurship 101

Publicizing Your Products: An Action Plan

by Penny Ferguson

After spending so much time thinking up and creating products you want to sell to the public, you've got to figure out how to get those products in front of buying customers. When using the actionable ideas below, you can accomplish that.

Identify a Target Group

Perhaps the most important step to take before you attempt to reach out to prospective customers is to get a clear picture in your head of who the perfect buyers could be. You may resist this idea because you figure that your products can work for anybody, but if you don't identify a specific subset of people who need your wares most, your marketing campaign is likely to be too broad and ultimately not as effective as it can be.

For instance, if you're selling cat collars, the ideal buyers may be wealthy women with kittens. Once you've got this group in mind, coming up with ads and other marketing materials is much easier because you can research wants and needs of that group and target them.

Get in the Paper

While you can start placing ads in local newspapers to reach your target group, it can sometimes be effective to be the subject of a piece in the paper. You can do this by writing articles and press releases and submitting them to various periodicals. The papers may run the pieces or call you for an interview.

Get Online

The internet provides an opportunity to reach out globally. Starting a blog or talking to people through social media sites can give you and your company some recognition. Not only that, but interacting with people online you can partner up with can also be smart. For instance, if you are selling cat collars, you might write a guest post for someone with a cat blog or offer your items as a prize for someone running a pet-related contest.

Interact with the Community

To obtain a real-time impression of how people view your products, it's vital that you get out into the world and interact with them. While the internet can raise your profile all over the world, doing in-store events and sponsoring community activities will help you get more well known in the area you live in. By showing people your products and talking with them about what they may need, you can not only get some feedback, but you might also come up with new product ideas.

These ideas can boost product recognition and help you start to see some profits. To craft a winning message and put yourself into the public eye even more, you may want to consult some of the marketing and communications firms in the area.


About Me

Becoming A Business Owner: Entrepreneurship 101

Launching my own business was the biggest undertaking I've ever done. It was a long process of research, development, market analysis, and statistical evaluations. I was so overwhelmed by all of the details that I wasn't sure what to think. Once I got through all of the finer points, I decided that it was time to create a resource for others who wanted to do the same thing. My goal was to build a single resource that aspiring business owners could use to get started. I hope that the consolidated information here helps you to feel more empowered as you venture out into becoming an entrepreneur.